The idea for Crank It! began in 2022 by a core team of riders and it took shape the following year in 2023. The goal was to bring the community together and give a shopping experience where they not only get the best products available in the market sourced nationally and internationally but also understand its design, its construction and the differences between different gears. It is our way to give back to the community.

At Crank It we know there is a lot of competition out there and to an extent we all have overlapping product selections. We believe our straightforward and fair customer approach and pricing, differentiates us from the pack and speaks to how serious we are about putting our customer’s satisfaction as our number one priority.

For us, the customer always comes first and we do our darndest to make sure that each customer has an experience which is exemplary of our brand.