About Crank It!

Crank It wasn’t born in a boardroom—it was born on the road, somewhere between long rides, questionable gear, and the realisation that riders deserve better.

Crank It! started in 2022 with a small crew of riders, too many opinions, and one shared belief: buying riding gear shouldn’t feel like homework. By 2023, we stopped talking about it and built Crank It!.

Crank It Moto—a rider-led platform built to make choosing riding gear simpler, smarter, and a lot more transparent.

We don’t manufacture gear. We curate it—like riders who’ve learned the hard way what actually works.

We’re here to bring the riding community together and make gear shopping make sense. We source some of the best gear out there — locally and from across the globe — and we don’t just sell it, we break it down. How it’s built, why it works, and what actually matters when you’re on the bike.

Yeah, there’s plenty of stores sell everything to everyone. Some carry the same brands. The difference? We keep it real. Fair pricing, straight answers, no sales nonsense. If it’s not right for you, we’ll say so. If it’s worth your money, we’ll stand behind it. Because pushing the wrong gear is easy. Earning trust takes effort.

At Crank It!, riders come first. Always. Whether you’re buying your first helmet or upgrading after thousands of kilometres in the saddle, we treat every rider like one of our own. We go the extra mile to make sure every experience lives up to our name and our standards.

Built by riders. For riders.
Now stop reading and Crank It! 🏍️🔥